Google My Business
Your Google My Business profile will appear when a user performs a search for either your brand name or a similar business in Google or Google Maps. As it can be viewed in searches for related businesses, your Google My Business profile is a great opportunity to increase visibility and boost the effectiveness of your organic search results. And the best part? It’s free!
While you can display basic information about your business on your profile, including contact details, opening times and directions, you also have the option to showcase your products and services through photos, videos and other business posts. Google encourages the use of additional media, claiming that businesses with photos receive 35% more clicks through to their website.
There are a variety of factors that will impact whether your Google My Business profile will be displayed, and the position it will hold in related search results. Google will weigh up your website experience, your proximity to the entity in the search terms, the completeness of your profile, your Google review rating and more.
Your Google Reviews play a major role in local SEO. The quantity and quality of your Google Reviews will impact how your Google My Business profile ranks, and your overall review rating could either entice or deter users from engaging with your business. With a rating above 4 stars, the user is likely to be reassured of your credibility and the calibre of your products and services. Anything below 4 stars, and the user may start to question your business standards and ethics.
Our digital marketers can optimise your Google My Business profile to help you gain maximum visibility, while providing you with strategies and advice on how to effectively manage your profile and your Google Reviews.