Social media can be your most effective communication and marketing tool. You can build a community. Build a connection with your customers. Build trust and confidence. But first, as our online marketing experts in Perth will tell you, you have to build a social media marketing strategy.
Your social media future starts here.
What ‘they’ don’t tell you about social media
There are lots of self-proclaimed social media gurus out there. They say social media marketing is easy. They say anyone can do it – you just tweet and post and share till your heart’s content.
And ‘they’ invariably end up moaning that social media doesn’t work.
Truth is, social is great for driving traffic for your website, but it isn’t easy. It’s hard work. And the hard work begins with an online marketing strategy that has a measured, purposeful plan for social media baked into it.
You need to think strategically, starting with some important questions:
- What exactly do you want to achieve?
- Who are you trying to reach?
- What are they interested in?
- What problems do they want or need to solve?
- What resources can you dedicate to social?
Of course, there’s more to developing an effective social media strategy. But the key is to remember that firing off random posts and tweets is a waste of your time. You need a plan.