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Don't let a sloppy migration ruin the party
New look. New functionality. Building a new website is exciting, but unless you integrate SEO into your website migration plan, you risk moving into your new online home and leaving all your traffic behind. Not good. But that’s not an issue with our website and SEO consultants in Perth.
Upgrade your website, as well as your SEO
It’s easy to assume that a spanking new website design and content will give you more traffic. Unfortunately, it’s not that simple. In fact, quite often the opposite is true.
We’ve received many calls from frenzied business owners who have just launched expensive website upgrades only to see their web traffic evaporate in the days after launch.
That’s why, when we upgrade your website, we create a website migration plan. We look at your current traffic and factor it into our website design, development and planning process, which means considering a host of seemingly boring stuff, such as:
- Your website’s information architecture (IA)
- SEO strategy and search term research
- Page URLs and on-site interlinking
- Crawlability and search engine friendliness
- Page prioritisation (identifying the ‘money pages’)
Get a solid website and SEO migration plan
Launching a new website requires careful planning to ensure you take your current SEO momentum with you. So before you find yourself with a great-looking new site and not-so-great-looking traffic, see how we do SEO.