Years ago, many SEO companies went crazy. It was like a Wall Street banker’s Christmas party. Dubious activities were indulged in. Links flowed like champagne. Rankings soared. Traffic was scoffed. Then came the hangover. Google’s algorithm updates penalised websites for dodgy SEO. And so, today, we undo the damage other agencies inflicted using our penalty recovery know-how.
SEO penalty recovery
Are you suffering from a Google penalty?
While poor search engine rankings can be innocuous, it’s not uncommon to find a website paying the price for their SEO agency’s past SEO shenanigans. That’s why, as part of our do-it-right approach to SEO, we check whether your site has been adversely affected by a Google algorithm change.
Sometimes the penalties are automatic. Sometimes they’re manual. Either way, it isn’t always easy to recover, but once we know where your site stands, penalty-wise, we can do something about it.
We have an arsenal of techniques and tactics to help your website recover from any penalty, bearing in mind that if you handle penalty recovery the wrong way, you can just make things worse.
SEO and penalty recovery, the right way
There have always been SEO shortcuts to gain short-term benefits, but in the long term your website, rankings and traffic will pay the price. An update and penalty from Google is just around the corner.
Instead of trying to fool Google and their algorithm, we look at every update as an opportunity to see what Google’s looking for. That’s the key to effective long-term SEO that delivers sustainable rankings and traffic – building a high quality website with an authentic, long-term SEO strategy.
Think you’ve been penalised?
Whether it’s obvious that your website has been penalised, or you’re not entirely sure, you need to know. So get in touch and talk to our penalty recovery experts.