After years of abuse, the term ‘link building’ has been tarnished. Other agencies’ dubious link building and SEO tactics have left many respectable businesses in need of our penalty recovery expertise. But the truth is, ethical link building – or ‘link earning’, as our SEO team in Perth thinks about it – is as important to effective SEO and website marketing as ever.
No more smoke and mirrors
Don’t take it from us, take it from Google
More than any other factor, a strong link profile will define your website’s ability to deliver long-term organic traffic. High authority links act like votes of trust to Google and the other search engines.
The key word there is ‘authority’. Links are not created equal. The negative impact of spammy, low quality links has been widely documented, but never more clearly than by Google’s categorical explanation. It’s worth reading in full, but to summarise:
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to or from your site.
Get sustainable rankings the natural way
For over a decade, our Perth-based website development and SEO team has been committed to the value of ethical, natural and credible link building as an effective, high ROI marketing channel.
We build custom link strategies for our clients with a focus on results. We’re not talking high volume link farms, reciprocal linking or low value directory submission links – these techniques are dead and buried, breaching Google’s guidelines and offering no value whatsoever to your website.
Our link building methodology is built around a few key factors:
Analysis. Every website has a link profile, even if it has no links. The first and essential step is to analyse and compare your current position and that of your competitors.
Strategy. We always start with an understanding of our client’s business, their clients and their industry. We then use this knowledge to build a long-term plan to identify innovative and natural linking opportunities.
Authority. We see no value in links from low quality, untrusted sites. Our belief is that a link must deliver value, even if it contributes no boost in ranking.
Relevance. We only target link opportunities that closely fit your industry niche.
Diversity. Link opportunities are available from a wide range of sources, from social, blogs, curated directories and more. We leverage a broad range of sources, both offline and online.
Links should be earned, not built
No doubt many aspects of SEO will always be open to exploitation, link building included. However, we will always stay true to our methodology, always innovate, always stay up to date with the latest trends and news, and always focus on earning links rather than artificially building them.
Learn how sustainable SEO leads to sustainable traffic
Find out more about link building and how our no-nonsense approach to website development and search engine optimisation are good for your brand and your bottom line – in the short, medium and long term. Get in touch with our website marketing team in Perth.