Content is critical to SEO and to the success of your website. When working together in harmony, the combination can propel your website to the top of search engine rankings.
On the flip side, harmful content can stall your rankings or worse, trigger a Google penalty. And recovering can be a challenge.
That is why high quality, relevant content is a valuable investment now and for the future.
What is content?
Content is anything on your site that informs, enlightens, teaches, or even entertain your visitors. It can be in the form of photos, designs, copy, video or an in-depth industry report download.
When users land on your site, they’re ready to explore, read, watch, listen and engage. Poor quality content can cause these potential customers to bounce from your site quicker than you can say Google.
Content the BirdBrain way
What keeps most businesses from creating excellent content for their websites? Time. Content needs planning, organising and executing and many businesses owners are too busy working in their business to work on their business.
Your account manager will work with you to identify on-site content opportunities and incorporate these into a quarterly strategy.
Once approved, our content connoisseurs will get to work planning, writing blog posts and delivering your content to various channels to distribute. Whatever it takes to reach your big picture goals.
Some of the content work we do includes:
- Evergreen content enhancement
- Blog strategies
- Blog post repurposing
- Content strategy
- Content gap analysis
- Develop FAQs
- Produce USP creative
- Optimising product images
- Enhancing contact information
- Video production
- Graphic design