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A permanent way to redirect one webpage to another. This will effectively redirect a visitor and a search engine bot. When you change the URL of a page, apply a 301 redirect to point the old address to the new one. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.
It’s important for SEO because unlike other redirects that are available (like 302 temporary), the 301 redirect transfers close to all page authority.