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Innovative and intuitive, the new Swan Group website expresses their industry leading capabilities.
Since starting out back in 2001, Swan Group has built a strong reputation as a principal contractor in Perth’s commercial construction industry. Following significant company growth, there was a need to align their website with the level of their service to demonstrate their position as a highly respected market leader.
Upon crafting the tagline, ‘Trusted Tradition. Inspired Innovation,’ it was up to our designers, developers and copywriters to put together a website that would express the qualities of the Swan Group brand.
With a clean design and build, the site uses the latest technology (Gatsby & React) to provide a fast and intuitive User Experience (UX). Gentle animations and a modern layout add a level of sophistication to the site, while the use of imagery showcases their projects and capabilities.
Communicating the Swan Group brand may have been the primary objective, but we also took SEO into consideration during the website development process. After undertaking in-depth research to understand the search behaviours of the Swan Group target market, we put together an effective SEO strategy to support the launch of the site.