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Over the past two decades Stinson Air has served the air-conditioning needs of thousands of Western Australians, evolving a culture of excellence and strong family values. However, their website did not reflect those core values and had fallen behind in search engine visibility.
As the company is dedicated to quality their website needed to be rich in detail and focused on their products and processes. We needed to move it beyond being just another air-conditioning website. And their values had to be a big part of the narrative.
To highlight Stinson Air’s commitment to excellence we chose to use animation, especially in the values and installation process pages. These lively, informative graphics really pop, helping the client to understand what the company is all about. We also focused on keeping the site code as lean as possible, optimising load speed and other performance factors.