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- New brand identity and website to express the South Perth Early Childhood Centre experience.
When it comes to selecting an appropriate early learning centre, parents are looking for so much more than a trustworthy and reliable service. It’s less about having a babysitter to mind young children, and more about finding opportunities to encourage learning and development.
With a flexible approach that draws from leading childcare philosophies, South Perth Early Childhood Centre (SPECC) needed to position itself as a learning focussed centre with strong values. Our specialists collaborated with SPECC to create a new brand identity and website that would set it apart from other care centres in the area.
To acknowledge the South Perth setting, our designers put together a logo that draws inspiration from the iconic black swan, depicting a mother nurturing its young. Built in WordPress, the website is heavily image based with powerful photography used to provide insight into the SPECC experience.