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Wearable technology that optimises your health. That’s what Perth-based start-up Ryify is all about. The founder of Ryify saw an opportunity to bring innovative, international products into the Australian market. As a doctor himself, he recognised that Australians were missing out on inventions that could significantly improve a range of physical and mental health conditions.
Ryify were pretty much a blank canvas when they came to us. They had set up their own website and had tried some digital marketing activities, but they had hit a glass ceiling of sorts. It was up to us to help them breakthrough. We had to raise awareness for Ryify among Australians and medical professionals seeking treatment solutions and educate them on cutting-edge wearable health technology.
How We Got There
As Ryify only exists in the digital universe, the Ryify website and its eCommerce functionality had to be absolutely seamless in terms of UX (User experience). We completely rebuilt and redesigned the website, tweaking the Ryify logo and developing colour schemes and branding elements to create an innovative and vibrant aesthetic. The finished product offers the user an engaging journey that’s easy to navigate and understand.
While our web designers and developers were working away, our SEO and paid media specialists were busy creating a digital marketing strategy for the launch of the site. Our specialists had to introduce Ryify and its products to B2B and B2C markets and quickly build trust with potential customers. We took the approach of promoting the symptoms that can be resolved using Ryify’s products to reach and resonate with people who would find value in wearable health technology.
Within the first week of launching the website, we started to see results with improvements in organic search traffic and an increase in lead generation.