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We achieved a 60% year on year increase in organic website traffic for Perth’s piano specialists.


Piano Magic have been an SEO client with us for 3 years and counting. As Perth’s piano specialists, they supply products from leading brands, and offer a full suite of piano maintenance services to local music enthusiasts.

Like many businesses, they were looking for a digital agency that would help them get the most out of their website. They came to us from another SEO provider, wanting to improve their performance and achieve better results.


No matter how big or small a business may be, we always start with defining our SEO objectives and developing an effective digital strategy.

After completing a thorough audit of the Piano Magic website, our technical specialists identified opportunities for new content as well as ways to optimise existing pages.

Taking insights from our comprehensive keyword research, we collaborated with the Piano Magic team to develop an ongoing blog content plan and supported them in producing strategic video content.

With technical tweaks and consistent content creation, the Piano Magic website has gone from strength to strength with the following key results;

  • Increase in organic traffic by more than 60% year on year (2019-2020)
  • Increased rankings for search term ‘pianos for sale’ from 7th position to 1st.
  • Increased rankings for ‘piano tuner’ from 30th position to 3rd.

Our relationship has proved to be highly rewarding, with Piano Magic seeing a significant improvement in search engine visibility since partnering with us.
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    (08) 9381 4441
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    BirdBrain Perth3/73 Troy TerraceJolimont WA 6014
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David Metcalf - Director
David Metcalf
DirectorLet's Talk