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We’re all about partnerships at BirdBrain. We love working with like-minded businesses to strategically generate long term results, and our partnership with People Solutions is another example of how we deliver real, lasting value through ongoing collaboration.
Based in Subiaco, People Solutions are a team of organisational development consultants who provide strategic solutions and support in the areas of talent attraction, retention and transition. Back in 2009, the People Solutions brand was in need of a major overhaul. Inconsistent with all aspects of the business, their brand failed to express the quality of their offerings, the expertise of their people and their industry-leading reputation. Our branding division Luminosity were tasked with realigning the brand to ensure it accurately expressed the business’ identity.
How We Got There
As People Solutions combine diagnostic data and cutting-edge research with a people-first approach, it was essential that the new brand identity convey a balance of science and humanity. Their people-centric approach was identified as a key differentiator and as such the speech bubble is a significant feature of their logo. The speech bubble symbol comes to a definite point to reflect the tangible outcomes that People Solutions provide, using a clean and crisp colour palette that contrasts corporate grey tones with vibrant shades of green.
Once the brandmark and supporting graphics were developed, it was time to redesign the People Solutions website and all other customer touch points – from stationery and marketing material to signage.
After the initial brand and website launch in 2009, our web, design and digital marketing teams were again engaged in 2015 to rebuild the site, a testament to the ongoing relationship forged with the client. The result – a fully responsive site following best practice SEO and UX principles. Since launching the website 4 years ago, we have continued to manage its SEO activities, overseeing updates to content for relevancy and accuracy in line with the Google freshness factor.