Western Australian innovators Floveyor are known for their ground breaking aero-mechanical technology and their rich heritage dating back over 60 years. Together with our branding team, Luminosity, we were given the challenge of developing a website that not only demonstrated their history, but provided the platform to support international expansion.
Brand
Over the years Luminosity have worked with Floveyor to develop a strong brand that communicated their distinct values and personality.
Effectively presenting this brand and the companies technology and services required a combination of clear copy, strong visual messaging and technology that supported rather than distracted.
Design
Floveyor focus on simplifying the material handling for their clients. It was important that we communicate this value throughout the website experience.
We developed a design that was minimal and clean with use of space and an engaging UI. Subtle use of animation and rich imagery helps engage their audience and communicate a somewhat complex technology.
The design was created for mobile devices via a carefully thought out responsive design. While the approach of mobile visitors is often different to desktop users, the requirement for an engaging and relevant experience is exactly the same.
The Message
In order to do the Floveyor story justice, we presented their product and service offering as a visual process on the website home page.
This technique allows site visitors to get a quick overview of the business and drive the desire to seek more supporting information..
The approach was far from superficial with Floveyor committing to a process of developing a body of information content that demonstrated their extensive knowledge and experience.
We feel privileged to have work with Floveyor on their new website. As our SEO team continue to develop their local and international audience we look forward to seeing the ongoing growth of a true local success story.
