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Long-term digital marketing strategy led to major improvements in SEO and lead generation results.
From wine tours to hens’ nights and even school balls, there’s a pretty big market out there for party bus hire services in Perth. With a lot of competition in the space, the team at DoubleUp Tours needed to find a way to put themselves ahead of the pack. They also wanted to double down on their lead generation efforts to support their business growth plans.
Our SEO and PPC specialists worked together to develop a strategy that would set DoubleUp Tours on the path to success. After a year of consistent effort, we’ve begun to see strong SEO results, with average keyword rankings appearing on page 1 in November 2019, up from page 6 in December 2018.
By honing PPC targeting, we’ve delivered a greater volume of leads at a lower cost per click for the same amount of spend, seeing a near 150% increase in website conversions year on year. We’ve also increased paid traffic by more than 40% and organic traffic by almost 60% for the same period.
Average Rankings Dec 2018-Nov 2019
Q4 Results 2018 vs 2019