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Picture this. You’re a new parent. You’ve just made it through the terrible twos. Go ahead, give yourself a pat on the back. Your little one is now ready to enter the next phase of their development. And who could be better to take them through this phase than the folks at Climb Early Learning Centre?
Climb is a quality day care centre for children under the age of 5. Inside a character home that’s surrounded by leafy trees, it’s a place where curious minds can learn and grow through hands on experience. Under the guidance of qualified educators, kids can start to figure out their ABCs, discover the wonders of playdough and learn how to get along with others. All before they even reach kindergarten. Sounds like every parent’s dream come true, right?
So, why then did Climb come to BirdBrain? Well, they realised there was a gap between who they are and how they’re portrayed to the outside world. On one hand, they’re a prestigious education centre with an industry leading reputation. On the other, they’re a playful bunch of fingerpainters and sandcastle builders with a passion for moulding small humans. We had to find a way to balance out this see-saw and express both sides of Climb.
How we got there
The first step was getting the brand just right. Our in-house branding buddies Luminosity explored how to communicate the ideal mix of formality and friendly fun. Their journey led to the creation of the ‘elephant stamp’ logo and the blue and purple colour palette.
Once the look and feel of the brand was good to go, it was up to us to get the Climb website to match. We figured the best way to get across the Climb experience would be to show it. That’s why every page of the website is driven by visuals of the kids exploring, playing and learning at Climb. Shots of happy faces, bright colours and fun activities inside and out really bring the site to life.
Taking inspiration from the logo, we created sketched icons and scattered them all over the site. Teddy bears, bicycles and shining suns give the design a touch of whimsy without being too child-like. We applied this delicate balance to every part of the site. You can even see it in the copy, with words like ‘philosophy’ and ‘curriculum’ sitting alongside ‘creepy crawlies’ and ‘fairy tales’.
The Climb team were pretty chuffed with the end result. Their new website has proven to be a great marketing tool and a useful information source for parents looking to enrol. But above all, it tells the real story of Climb and who they are.