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A new direction for an established WA company.
When Cascada came under new ownership, it was decided that an entirely new approach was needed. To initiate the desired change, Cascada came to BirdBrain for a new name and brand identity.
From precast concrete to ferrous products, Cascada source, design and manufacture products for civil, industrial and residential construction companies. It wanted to be perceived as an innovative company setting the benchmark for industry quality.
Our brand development team collaborated with our designers and copywriters to create the fresh look and feel of today’s Cascada. We undertook an extensive photoshoot to showcase the scale of projects that Cascada works on, including aerial shots of Optus Stadium and the Elizabeth Quay.
While Cascada wanted to be fresh and different, it also wanted its visuals to be clean and simple. We created a lean and minimalist website with strong content to pave the way for Cascada’s new direction.