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Brayco, 100% Australian owned and operated is a market leader in the supply of sinks, benches and shelving for commercial kitchens. With a focus on quality products at affordable prices, Brayco was experiencing rapid growth with an evolving product line to satisfy the needs of its expanding client base.
Brayco was in search of a web design company that could transform their existing informative brochure style website to a fully fledged eCommerce online store, they found us.
Leveraging some foundation principles that have served Brayco well (accessible information, broad product range and transparency) the challenge was to build a clean, modern and user-friendly store-front.
A large and complex set of grouped products meant we had to develop a bespoke category page that would handle a heavy amount of content, multiple product variations whilst still being easy to navigate for the user.
Brayco’s 9 brick-and-motar showrooms and Australia/New Zealand-wide distribution network posed a logistics challenge for our development team. Geo IP store phone and location integration, custom delivery options and unique payment methods to assist with remote shipping were some critical bespoke inclusions in the build.
Working with the team at Brayco was thoroughly enjoyable, in particular seeing the results that the new site has delivered to date.