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Our digital specialists lowered CPA by 60% over the course of 1 month.
Over the years, we’ve developed a strong working relationship with A&E Legal that has only flourished with time. We believe that the success of our long-term, working relationship is underpinned by our mutual desire to exceed the expectations of our respective clients.
With 50 years of combined personal injury law experience, the directors at A&E Legal certainly have the knowledge and expertise to advocate for their clients. What sets them apart from other lawyers in their field is their true passion for helping their clients get what they deserve. They are committed to going above and beyond to ensure that every individual is awarded the maximum compensation they’re entitled to receive.
Similarly, at BirdBrain, we don’t like to rest on our laurels. If there is potential to achieve even greater digital marketing results for our clients, we will do everything in our power to make it happen, and our collaboration with A&E Legal is no exception.
In October 2019, we ran a strategic, 1-month PPC campaign for A&E Legal as a trial run to see if we could potentially lower their CPA (cost per acquisition). The aim was to determine an effective approach for moving forward, and in the interim, we also managed to obtain some excellent results.
By the end of the month, we achieved the following;
- Overall spend dropped by a massive 30%.
- The number of website conversions increased by 80%.
- Conversion rates went up to 30%, a whopping 70% higher than the previous month.
- CPA was lowered by 60% over the course of the campaign period.
While we were thrilled with the results, we will continue to build upon this success and look for additional strategies to further improve the performance of their PPC campaigns. We will always seek out opportunities and trial new ideas to ensure we’re consistently delivering value to our clients.