Magento powered websites have the potential to be much more than just shopping cart CMS’s. When built by a professional Magento development company there really is no limit to the degree of function, look, feel and personalisation that can be achieved.

The evolving nature of eCommerce technology demands that online stores need to connect with their customers on a variety of channels at different touch points in the buying funnel. Furthermore, the shopping experience needs to mirror the old corner-store and deliver a superior and personalised customer experience to attract and retain shoppers. Marketing principles are just as important as they’ve ever been before and because Magento was designed by Marketers and Merchants it is the best positioned platform on the market to tackle the needs and expectations of the online shopper.

This Marketing power forces Magento developers to wear varies technical hats to deliver on a long list of client focused requirements. The modern day developer needs a T-shaped array of skills and expertise to deliver a fully integrated and bespoke eCommerce solution. Magento development is a multi-phase project from design, development, configuration, optimisation and testing to deployment. Knowledge of key disciplines such as the following are critical:

Magento Development

Marketing – Customer segments, targeted promotions and personalised campaigns

Brand – Online brands value proposition, copy, design and supporting graphics

Design – Custom interface with visual, user and site performance design principles

Development – Front-end development using CSS, PHP, JavaScript and HTML

SEO – Schema, page load speed, tiered sitemaps, image and URL optimisation

CRO – A/B test; navigation, cart, checkout, product and category pages,

UX – Design by psychology, usability and analysis

Magento was designed to be able to scale with business growth. Magento’s ability to support an infinite amount of products and integrate with other internal systems has been one of the reasons so many merchants are choosing to migrate too or build new websites with Magento. Merchants demand a lot of functionality, flexibility, efficiency and support from the CMS and this creates a comprehensive list of integrated tasks and expectations for the Magento web developer and their team to delivery on:

Custom Design & Development

eCommerce and mCommerce Solutions

Shopping Cart Optimisation 

Responsive & Easy to Navigate Store

Integration (ERP, Accounting, POS)

Multi-store Development

Multi-channel support

Secure Payment Gateway integration

– Data Migration

Maintenance & Support

– Import of large amount of SKUs

– Integration with built in SEO features and Google Analytic

Configure Sales, Merchandising and Marketing functions

Performance improvements (image, javascript and CSS compression)

Hosting environment configuration

Security improvements (SSL)

As you can see, delivering a bespoke Magento project requires web developers to be knowledgeable across many disciplines. Apart from having savvy professional developers you should also consider looking to partner agencies that have a proven methodology with strict code conventions and testing. A learning organisation with a highly skilled team of professionals armed with industry best practices and tech updates to ensure your vision of your site comes to fruition. Birdbrain Magento developers are multi-disciplined and backed by a full-service team. You will get 100% customisation, full training on Magento CMS, exceptional user-centric design with attention to SEO throughout. To find out what else makes us different from other agencies visit our Magento eCommerce Partner page.