Admit it, you squeeze and roll up your toothpaste to get every last drop out – now you need to do the same with your content!

Google is placing more and more emphasis on a website’s content in their search algorithm, to determine page authority and relevance to certain topics. In my 14 years as a developer I have grown a respect and appreciation for the difference quality content can make to a website. As a result of my observations I have put together my top 7 tips and actionable steps for squeezing more out of your content.

1. Make The Content Concise

Quality over quantity, it’s really important to get to the point quickly as users are economical with the time they dedicate to reading content.  Users also have short attention spans; they search for keywords and move around a webpage instead of reading it from top to bottom.

Things you can do:

  • Get to the point quickly
  • Avoid long sentences and paragraphs
  • Bold keywords

 2. Add A Bit Of Personality

You are not a robot and neither are the users of your website. Users can become distrustful of a website if its content sounds too robotic and generic.  When writing blog posts think about engaging your users by asking them questions related to the post topic and getting them to reply in the comments section.

Linked Resource: How to write a compelling Call To Action

Things you can do:

  • Figure out who your target audience is and tailor your content to them
  • Add a comment section to your blog if you have one

3. Use Headings To Break Up Lengthy Articles

Users read website content differently to other media mediums. They use a technique called block reading which means that they tend to look at a webpage’s content as chunks of information, instead of one single mass of content. This enables them to go straight to content that matches what they are searching for.

By using headings to break up lengthy articles we are helping our users to move down the page and easily find the information they need. This also helps with the overall look and feel of the web page aiding decision-making and influencing trust.

Things you can do:

  • Use simple and eye catching headings
  • Consider organising your ideas for a webpage into logical chunks that relate to each other

4. Organise Your Content

By helping the user scan your webpages quickly you are increasing the usability of your website, and users will keep on coming back.

Things you can do:

  • Make the first 2 words count, as web users tend to read the first few words in headings and links to determine if it’s relevant to what they are searching for
  • Front load keywords in webpage headings
  • Use the inverted pyramid writing style to place the important information at the top of the page

 5. Use Lists and Text Formatting

You can increase the usability of your webpages by using lists and text formatting. Studies have found that web users fixate longer on lists and formatted text because of their distinctive appearance.

Things you can do:

  • Consider breaking up paragraphs and making them into lists
  • Highlight important information by using bold and italic formatting tools

 6. Space Out Your Content

The spacing between different elements of a webpage’s content is very important to the readability of a page. By spacing out your content you can increase the comprehension and the reading speed of the user.

Things you can do:

  • When previewing the content you’ve added, check to see if the spacing of the content makes it easily readable
  • Play around with CSS properties like margin, padding, line-height, text-indent, word-spacing and letter-spacing

 7. Use Visual Aids

A picture speaks a thousand words. You can enhance the readability and look of the webpage by using pictures, charts, and tables to replace or re-enforce the webpages text. Users however tend to ignore certain types of images, particularly stock photos that are just being used for decorative reasons.

Things you can do:

  • Think about organising lengthy text into charts, tables, or even images
  • Make sure if you are going to use an image it supports and enhances the text that it is next to
  • Avoid stock photos that are being used for meaningless reasons