One of the most challenging aspects of using Twitter is catching the attention of users and encouraging a response within that 140-character limit, this is where Twitter cards come in. There are several cards to choose from depending on your intended purpose, most are free but some are incorporated into Twitter advertising. For the most part companies are using summary cards with large images to best capture Twitter users.
So what is a Twitter card?
A card is an expandable area of a Tweet, which provides extended media and information without requiring a user to leave Twitter. The early use of cards focused on sharing images that can easily be expanded and viewed on Twitter. The evolution of the card extends this expanding area to website content including blogs, videos and news which requires customised Twitter card code to be installed on your website.
The most popular card and the topic of this article is the summary card.
What Is a Summary Card?
The summary card does just that – it summarises the linked content right on Twitter itself so users get a lot more information before clicking the link. There are two options with this card, either with or without an image. As most of us know, pictures do the talking so we have opted for the ‘Summary Card with Large Image’ for the BirdBrain website.
To understand visible difference between having a Twitter card code installed on your website and not, let’s look at two Tweets with and without cards.
Without Twitter Card Installed:
— BirdBrain (@BirdBrainLogic) July 8, 2014
With Twitter Card Installed:
The Benefits Of A Twitter Card:
1 – It increases your visibility and puts you above the noise.
2 –When other users share your websites content, the Twitter card links the content back to your Twitter page. This is seen below when Tweeting the same content from my account.
The key changes to Facebook pages and profiles. https://t.co/ctXsepbEga
— Glenn Langridge (@glennlangridge) July 14, 2014
3 – Twitter Cards without doubt make for a clearer and more attractive call to action. A custom card allows users to get more information than the limiting 140 characters imposed by Twitter. The result is a more informed and targeted user clicking the link and finding your website.
4 – A final benefit is the new Analytics that track the impressions; URL clicks and retweets on your cards.
Given these benefits it is surprising how few companies are making the most of this feature. At BirdBrain we have installed the Twitter cards on our new website so we encourage you to check out our Twitter page @BirdBrainLogic and see the effect of the cards in practice.
If you want to know more about the other cards please give us a call (08) 9381 4441 or browse the official Twitter links below:
- Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
- Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
- Photo Card: A Card with a photo only.
- Gallery Card: A Card highlighting a collection of four photos.
- App Card: A Card to detail a mobile app with direct download.
- Player Card: A Card to provide video/audio/media.
- Product Card: A Card optimised for product information.