Towards the end of March we stepped up the BirdBrain Twitter activity with a “practice what you preach mentality”. The goal was to build visibility and drive traffic to the website. So how did we do this and what was its affect?
The results discussed are from the two-week period 20th March to 2nd April 2014 from BirdBrain Logic social accounts
- 218.17% increase in traffic through social accounts
- 1,025% increase in new visitors
- 34 new followers (doubled)
These results show an undisputed increase in reach and visibility online which was effective in driving traffic to the BirdBrain website. With a low initial following of just 36 it was a matter of exploiting Twitter features to extend content beyond the following and build visibility and presence.
A Twitter follower is someone who has opted-in to receive your content and therefore is more likely to engage and extend the reach of your tweets. This in mind it should never be a focus but rather a result of effective exploitation of key Twitter features and engagement. The following are key activities that helped generate the positive results from seen on the BirdBrain Twitter @BirdBrainLogic.
Participating in relevant hashtags expands the reach of content beyond our current followers and into the path of relevant users. The #smmw14 (Social media marketing world 2014 conference hashtag) thread was a great opportunity to connect content with users already searching for tweets on social media. Including #smmw14 in relevant tweets we where able to attract new followers who can benefit form our content. Check out our recent blog “What You Need To Know About #Hashtags” for more information on hashtaging.
We sought out and clicked favourite on content about topics and services offered by BirdBrain. Take the following example:
By clicking favourite on this post the BirdBrain logo clearly appears increasing visibility and exposure of BirdBrain, increasing overall reach of content. It also sends ‘Pratik’ a notification that BirdBrain has clicked favourite on their tweet and as a result Pratik is now aware of BirdBrain and in this case has become a follower. The other advantage is that other people who have clicked favourite will already have an identified interest in the topic of the original tweet and may also find value in following the BirdBrain profile if it aligns with their interest. This is a simple and extremely affective example of how when we favourite posts it increased visibility but also exposes content to those who will find value.
It functions much like a favourite when we re-tweet content the BirdBrain profile thumbnail appears on the original tweet. This again exposes BirdBrain to relevant users, by re tweeting content it also gets the attention of the original publisher, for whom in many case associate with BirdBrain and start following. By getting content re tweet BirdBrain was also able to extend the reach of tweets and become exposed to relevant users further impacting on tweet engagement and reach.
Search on Twitter is fairly advanced and picks up keyword in tweet. By searching things like “need website” and “social media Perth” we could favourite and connect to users who will find value in BirdBrain as well as have an existing need. Users react positively to this as BirdBrain is providing a solution and putting our brand in their path.
While follower counts are not by themselves important there is a tipping point where when you have enough followers engaging and increasing the reach of your content, they expose you further to potential followers. In just 14 days BirdBrain by exploiting Hashtags, favouriting and search have been able to pull great Twitter results.
- Engage with anyone and everyone who is relevant
- Be active by posting sharable and influential content
- Help content visibility by putting tweet in the right places
- There is a tipping point with followers, when there are enough people viewing and sharing your content it grows organically.
Image Credits: Little Blue Bird ShutterStock