Is your website mobile-friendly?
If not you need to think seriously about updating it, with Google recently announcing that from April 21 they will be adjusting their ranking algorithm to give more weight to mobile-friendly sites.
This means that if your website is not optimised for mobile it may seriously affect your ranking in the search results.
With the amount of people now using mobile to search on the internet overtaking desktop users, it is imperative that your website is easy to view and navigate on all devices in order to provide the best possible user experience.
A recent survey by Google shows that nearly 75% of users prefer a mobile-friendly site.
Google crawlers aim to give the user the best possible results, and this now means prioritising mobile-friendly websites.
This will come as no surprise to most SEO specialists, with Matt Cutts stating last year that he “wouldn’t be surprised” if mobile search exceeded desktop queries in 2014. At the end of 2014 Google also rolled out their labelling of mobile-friendly websites in the search results, to help people find what they are looking for more easily:
In an update on their blog Google stated that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices,”
Not sure if your website is mobile-friendly? Check out these resources:
Mobile-Friendly Website Test: https://www.google.com/webmasters/tools/mobile-friendly/
Test Using Webmasters Tools: https://www.google.com/webmasters/tools/mobile-usability/
Step by Step Guide for Mobile Optimisation: https://developers.google.com/webmasters/mobile-sites/get-started/
If your website isn’t optimised for mobile devices it will now be harder to rank highly in the search results, meaning it will be harder for your potential customers to find you.
Plus there is a good chance that they will be viewing your site on a mobile device, and will quickly become frustrated if they are unable to easily view and navigate your website.
Interested in finding out more on how to make your website mobile-friendly? Contact us at firstname.lastname@example.org for a website check-up or to arrange a chat.