If the primary objective of your site is to sell products, it’s hard to go past Magento. It’s more scalable, functional, secure, and powerful than WordPress. So if there’s even a chance that one day your site may cater for a large or moderately complex product range, you’ll wish you’d chosen Magento from the start.
WordPress and Magento are both excellent Content Management Systems (CMS) with a wide range of plugins and add-ons. WordPress makes a perfectly adequate platform for certain sites so before you make the decision it’s important to weigh up your specific requirements.
Advantages of WordPress
- If your site is primarily content driven, that is you regularly need to deliver information to your customers, WordPress is a better choice. WordPress is easy to use, and built for the regular distribution of articles either via blog or through the site itself. Of course, it’s also possible to integrate a WordPress blog through the admin section of a Magento site
- The cost of setting up a WordPress eCommerce site is much lower than a Magento site
- If you offer a small product range with minimal configurations, WordPress may be perfect for you
- If you already run a WordPress site, it’s much easier to add a WordPress shopping cart like WooCommerce or Shopp than build a Magento site from scratch
- WordPress is generally a simpler platform to run than Magento
- If you would like to integrate your eCommerce store with your accounting system (e.g. QuickBooks, Xero, MYOB etc)
Why Choose Magento
- If your products have any degree of complexity with regard to size, class, colour or configurations available
- If there’s a chance you may eventually offer a large volume of products
- When your site is first and foremost an eCommerce platform, it’s usually best to use Magento
- If you have unique or specific customer requirements that are reasonably complex (varied pricing levels, custom product access etc)
- You intend on running a multi-store operation
- You want to integrate your online store with eBay
- You would like to integrate your eCommerce store with your accounting system (e.g. QuickBooks, Xero, MYOB etc)
It’s important to remember that when deciding which eCommerce platform is the best option for your business, you need to take into account not only your current requirements but also what your needs may be in the future. This is also something that you need to keep in mind when deciding between a premade or custom theme for your Magento or WordPress site, as future- proofing your website is essential to avoid hassles down the track.
If your sites fundamental purpose is to sell products, then its likely Magento will be your best choice. However, if you’re looking for a marketing or content platform with the ability to also sell a simple product range, WordPress may be perfect for you.