The latest Google Panda update has been rolled out, and it’s great news for websites that already contain high quality and original content.

The 27th Panda update, this filter began a ‘slow rollout’ earlier this week and will identify and prevent poor quality content from ranking well in the search results.

Confirmed in a Google Plus post by Webmaster Trends Analyst at Google UK Pierre Far:

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”

Google has confirmed that depending on the location only 3- 5% of search queries will be affected, but it does mean that small and medium sized businesses will have a better opportunity to rank higher in search results.

So what does this mean for you?

If your website already contains original, fresh and informative content that is focused on a great user experience, then you are already on the right track for long term SEO success (high five!)

However sites with content that appears across multiple websites, or that are unnaturally stuffed with keywords are likely to be penalised, so it’s a good idea to review all of the content across your website and see if improvements can be made.

The full list of Google Algorithm SEO updates of 2014 is listed here.

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