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Is your business optimised for Google Maps?
Getting a higher rank on the Google Maps listing will make your business stand out in the Google Maps SERPs. The marketing on Google Places has become highly competitive and it has become essential to optimise the profile for better positioning.
These tips will help you optimise the Google Maps listing and rank higher in the search results:
Verify your Listing:
Make sure the information you’ve entered is correct, the business location, contact number and one listing per physical business location.
Increase Local Citations and Inbound Links:
Google relies on the major data providers and well known trustworthy sites to verify the address. So build citations and inbound links through well-known reputed sites.
Encourage Customer Reviews:
Customer reviews are a part of the ranking criteria so ask your customers to write reviews for your business on Google Plus. The more good reviews you have the more chances to get higher ranking in the search results.
Add proper category for your business and make sure you’ve used all 5 categories that Google offers. Google allows you to add 5 categories for your business and allows you to create your own category as well. If your business category isn’t in the list then create one for example: If your primary category is Real Estate then you can use these as your secondary category: Real Estate Perth, Perth Real Estate.
Maintain Consistency in Contact Information:
Keep your contact information up-to-date on the website, Google Maps and other trust worthy websites.
Include Keywords in Google Places Listing:
Make sure to include keywords in the Google Places Description as you are allowed to use 3-4 locally optimised keyword phrases. Write something precise and describe your business to customers.
Are you looking to optimise your Google Maps Listing? We would be happy to review your business, call us at 08 6012 6854 and get a free consultation.