In general terms, Digital Marketing is using any form of electronic media to promote brands and products.

While most of us associate it with internet based approaches like SEO, Google Adwords, Facebook, Google +, LinkedIn and Twitter, digital marketing also includes areas like mobile instant messaging, digital billboards and mobile apps.

So how does digital compare to traditional marketing formats like radio, print and billboards? The good news is that it follows many of the same strategies for brand, consumer drivers and positioning.  It has however caused us to rethink many things we previously took for granted.

Digital marketing is faster, cheaper and more powerful. It also provides rapid and accurate insights into the conversion rate and performance of campaigns and the trends of target markets – a massive improvement from pre-digital times.

Perhaps the single biggest step forward however, has been in addressing the the lacks of two way communication. Prior to digital, advertisers would bombard us with messages we weren’t necessarily interested in and give us no opportunity to respond. Digital marketing allows consumers to interact and share their views via mobile devices, social media, websites and more. Not only this but they can directly influence the opinions of other consumers.

While this transparency offers massive opportunities to develop and promote your brand it is becoming increasingly important to understand how your customers engage across all digital channels and to deliver a highly personalised message that will convert.

Success in digital marketing means understanding who your market is, what your unique message is, and applying it across all the channels that apply to them.

Image Credits: Digital Marketing ShutterStock