I was asked this question in a recent team meeting, and it made me think about what’s more important for a website from both the user’s perspective and in SEO- A case study or a blog?

I researched both, and here is what I found:

Case Study: In our industry a case study refers to a collection of detailed information of a particular website, which could be an account of activity, events, challenges or problems that contain real situations and includes the complexities involved. A case study focuses on a very specific client example, such as the Bellfort Case Study which highlights the goal, the solution, and an overview of Bellfort. These are very specific to Bellfort, and do not relate to any other client or business.

Simply put, case studies typically examine a specific website and their experiences with the company recruited to design or market its products and services. These often include an explanation of a specific problem faced, introduce the reasons for selecting the solution, a process roadmap and highlights.

Browse through our case study section and see our happy clients.

Blog: A blog is an informal discussion or information site, updated on regular intervals. The blog posts are arranged in a chronological order, with the most recent blog posts at the top.

Blog posts give you the opportunity to write your views in an informal way. It’s a place to share your thoughts and experiences with your readers, which helps to increase user interactivity and engagement.

Blogs are usually managed by authors/ writers or ‘bloggers’. An author is a person who writes the blog post or is the owner of the content- So in this case it’s me!

If you are reading this post, you would have probably seen the blog section.

Coming back to the question: Promoting content through a Blog or Case-Study – Which is ideal?

In my opinion, a blog is a better way to promote content on your website. You can write a blog post and introduce a case study as a reference within your article, so it still allows you to express your experience with a specific client.

A difference between the two…. and how a blog helps in marketing your business:

–       While a link to a case study can be promoted in the same ways via social media and online marketing, it is less likely to spark a conversation and therefore usually has less impact on SEO.

–       User Engagement – A blog post will encourage users to post comments, ask questions and interact with your brand.

–       Establish Authority – The blog post will establish your company as an expert in your field (for example web design) and will certainly drive targeted leads to your website.

–       A blog expresses an author’s opinion, whereas this is not required in a case-study. The authors take on the subject helps with marketing and improving user engagement, which are great for SEO.

A blog gives you a number of opportunities to promote your brand and establish authority in your field, and although it does take some effort to get started I recommend setting up a blog to all of our clients.

What are your thoughts?