In order to achieve long term, sustainable business growth it’s important to look beyond isolated marketing channels and develop an integrated start to end approach.
At BirdBrain we focus on perfecting the following four key areas to build a strong and effective digital marketing strategy.
Brand is really the essence or personality of a business. Customers identify with it because of what it stands for, they align themselves with it, and once a relationship has been formed they become valuable brand advocates. By interacting with the brand and purchasing its products the customer becomes an important member of its community. Through the association with the brand the customer forms a common bond with like minded people, whilst differentiating themselves from others. If people believe they share values with a company, they will stay loyal to the brand Howard Schultz (Starbucks, CEO).
A solid and trustworthy brand that connects with your target audience is an invaluable asset to your business.
Building a visually attractive website that engages the customer helps to enrich their experience with the brand. Effective web design reinforces the brands identity through the consistent use of visual aids such as colours, graphics, fonts and brand marks. The website needs to be designed to scale on a desktop and mobile device to increase the potential instances of interaction and engagement with the customer. The goal is for the customer to be initially enticed by the brands online offering, form a level of trust, and then ultimately make a commitment or purchase.
Delivering a powerful digital experience through brand-lead web design is fundamental to differentiating yourself from your competitors.
Visibility of the website through search is paramount. Understanding and implementing what search engines such as Google want from your site will significantly increase your brands online presence making it easier for potential customers to find you.
Google rewards the most relevant content with ranking for the appropriate search terms. SEO is essentially about understanding which keywords or questions your customers are using and making your site the most authoritative and trustworthy result for those terms. Through a combination of organic and paid SEO your brand will become more visible in search with the ultimate goal to obtain and maintain the #1 position on the 1st page of search results. If you have a high quality website, reaching the 1st page of Google’s rankings will drastically increase the amount of inbound leads and potential new customers for your brand.
Customers are not only finding brands through traditional search platforms but are increasingly making purchasing decisions via popular social channels. Online community boards and peer reviews are becoming very important to both potential and loyal customers of brands. It is now critical for brands to embrace the importance of social media platforms such as Facebook, Twitter, and Instagram. Brands that are engaging their customers online with fresh, useful and interesting content will increase their following and help build a loyal customer base. Finally, brands that are being shared, re-tweeted and being mentioned in high traffic blog sites are rewarded with increasing page authority and Google rankings.
A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is Scott Cook (Ebay and Proctor & Gamble, Director)