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Write Your Blog Today | Part 3: Magic Blog Structure and Length

August 4th, 2015

How long is a piece of string? That depends what you’re tying up, of course… Ok, this is my odd way of saying there is no one perfect length for a blog, rather, your subject matter and audience will greatly influence how much you can write. Length is still important and so too is how you deliver you message, so in this blog article I’ll provide some helpful observations on average lengths of successful blog posts.

Write Your Blog Today | Part 2: Construct Killer Blog Topics

July 23rd, 2015

What problems do your customers have that your business solves? What are your customers’ frequently asked questions, or to put it differently, your frequently found solutions? This is what you should be writing about. Part 2 of the Write Your Blog Today series is all about the ‘what’. What will you write about?

Write Your Blog Today | Part 1: The Why and How

July 6th, 2015

So you’ve developed a new website and opted to include a blog page to develop content… but what do you write? In the following blog series I’ll share some tips that have helped me find fresh inspiration or find my way out of writing doldrums.

Click me! How to make your call to action more clickable

June 15th, 2015

Pressing buttons is fun. Hitting the stop button on a bus, clanking the keys on a typewriter or pushing the button for every floor in an elevator – there’s something strangely satisfying about it. It’s like popping bubble wrap or scratching an itch and we humans are compelled to do it. A recent April Fool’s…

What is Varnish Cache and what are the benefits of using it?

June 9th, 2015

Varnish is a reverse caching proxy. Essentially, what it does is does is reduce server load and improve website speed by providing a cached version of pages from your site. It’s usually best utilised for sites that experience heavy traffic or that are inherently cumbersome. If none of this is making sense, sorry it’s about…

A social look