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6 Powerful Content Marketing Tools

April 13th, 2015

There’s a huge wave of SEO and marketing tools emerging to help with content discovery, optimisation and analysis. We have put together a list of the top six we recommend to our clients, and use ourselves to get real and effective content marketing results.   What Content Is Trending? FEEDLY – News In One Place…

Rich Snippets, Structured Data and Attractive Search Results

April 7th, 2015

Ever see those fancy looking search results in Google? They look a lot more attractive and give you more information than a regular search result snippet. They can have things like photos, addresses, reviews and all sorts of other info besides a basic title and description. We call these rich snippets and there is no…

Why Build Backlinks?

March 16th, 2015

Backlinks to your website are a double edged sword. Quality backlinks are an essential part of your search engine optimisation. These inbound links act as votes of confidence in your site from outside sources, and are a key part of the search engine algorithm. Theoretically, a website that has a good number of inbound backlinks…

Major Google Update: Is Your Website Optimised for Mobile?

March 12th, 2015

Is your website mobile-friendly? If not you need to think seriously about updating it, with Google recently announcing that from April 21 they will be adjusting their ranking algorithm to give more weight to mobile-friendly sites. This means that if your website is not optimised for mobile it may seriously affect your ranking in the…

Stop Doing These Things On Social Media

March 30th, 2015

By now we all know that being active on social media platforms is a great way to increase your online presence and engage with your potential customers – but jumping in without knowing some best practices may mean that you are doing more harm than good! We have put together a few things we see…

A social look