What is Google AdWords (in plain English)?
Google AdWords is the most popular and effective form of pay per click advertising or PPC – PPC includes basic text ads, online advertising, video, remarketing and AdWords, where you pay for your ads to appear in Google’s search results.
Used correctly, AdWords enables you to micro-target your ads so they only appear on the screens of people who are searching for services, products or businesses like yours. Which is pretty cool.
But it gets better, because our qualified Google AdWords management experts can continually measure your success and fine-tune your strategy, as well as use the capability to scale-up or scale-down your spend instantly.