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Case Study vs Blog – What’s the difference?

July 21st, 2014

I was asked this question in a recent team meeting, and it made me think about what’s more important for a website from both the user’s perspective and in SEO- A case study or a blog? I researched both, and here is what I found: Case Study: In our industry a case study refers to…

Twitter Cards – What Are They and Why We Use Them

July 15th, 2014

One of the most challenging aspects of using Twitter is catching the attention of users and encouraging a response within that 140-character limit, this is where Twitter cards come in. There are several cards to choose from depending on your intended purpose, most are free but some are incorporated into Twitter advertising. For the most…

Facebook Outage

June 19th, 2014

Facebook Outage – June 19, 2014 It may seem unlikely that a giant like Facebook could ever go down, and yet it did. Facebook around the world went down for almost an hour. It affected third party applications like Hootsuite as well as applications that rely on Facebook login. The outage has reinforced the value…

6 Awesome SEO Blogs Worth Reading

June 16th, 2014

Search Marketing is constantly changing, with search engines updating their strategies and working to deliver the most relevant results to their users. For a search marketer or SEO specialist it’s important to stay on top of search news and updates, to ensure the best possible rankings when potential customers are searching for information. Here’s a…

5 Key Changes to Facebook Page and Profiles

June 6th, 2014

Facebook is the latest of the giants to tidy up its appearance. Facebook has made key changes to its news-feeds and brand pages. As a page owner you can now opt to change over to the new layout now, or leave it till July 17th when Facebook changed it for you. If you’re adverse to…

A social look